Behind the scenes
with Folch Studio
for Bershka
"In
the analysis of the brand and their customers, we identified the
significant elements and stated clearly what were the crucial points to
consider: the brand’s young and typical audience, designed by many
researchers and commentators with the name of Millennials, was our main
interlocutor. Our references were multiples, ranging from the Broadway
atmospheres to an urban and young look. We wanted to communicate to
Bershka’s young customers a cool, stylish yet elegant and monochromatic
aesthetic: eventually “Behind the scenes” was the main theme that we we
built the whole project around." - Folch Studio
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| The whole drawing |
Illustration by Chamo San
Enviromental design and identity made by Folch Studio
