4.8.14

BEHIND THE SCENES

Behind the scenes
for Bershka 

"In the analysis of the brand and their customers, we identified the significant elements and stated clearly what were the crucial points to consider: the brand’s young and typical audience, designed by many researchers and commentators with the name of Millennials, was our main interlocutor. Our references were multiples, ranging from the Broadway atmospheres to an urban and young look. We wanted to communicate to Bershka’s young customers a cool, stylish yet elegant and monochromatic aesthetic: eventually “Behind the scenes” was the main theme that we we built the whole project around." - Folch Studio
The whole drawing           




Illustration by Chamo San
Enviromental design and identity made by Folch Studio